You've probably heard the term "Content Strategy", but do you really know what it entails, who it involves, and why it's essential to providing value to your online learners?
Hilary Marsh, Chief Strategist and President of Content Company, Inc. and Mona Johnson, CAE and Managing Director at the Society for Research on Nicotine and Tobacco will have an informative discussion about the subject, clarify terminology, and share real-life scenarios that you may also be facing.
You'll return to work with:
- A better understanding of how to address this topic with your colleagues
- A handy checklist
- Examples of how you might apply content strategy theories in your program
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