Today’s associations are employing AI to do the heavy lifting of tagging and categorizing their content. Once done, the AI is capable of automatically tailoring content specifically for that user and recommending where to go next as they explore your digital content. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. In this session we will dive into the technologies involved to make that happen.

What you will learn:

• How your organization can leverage the power of AI personalization in 2021
• Where AI can be used to understand your audiences better and lead to more relevant content being delivered
• What AI based technologies are involved - Auto-tagging, Machine Learning (ML),Natural Language Processing (NLP)