Thank you This live web event has ended. Thank you for attending. Contributors Heather McNair, Vice President of Engagement Strategy, Higher Logic Heather is a well-regarded thought leader with 20 years of marketing, technology, customer acquisition and retention experience. She is adept at leveraging technology to increase customer engagement, and is a frequent speaker and writer on the subject. At Higher Logic, Heather serves as the vice president of engagement strategy. She is responsible for developing effective ways of improving traffic in online communities and defining best practices, as well as overseeing the managed services and education teams. Prior to joining Higher Logic, Heather launched and managed two successful communities in her roles as vice president of marketing, membership and strategic technologies at the American Association of Nurse Assessment Coordination, and senior manager of member engagement at the Medical Group Management Association. MGMA’s community launched in 2008 at the early onset of online communities for the association space, and many techniques Heather founded from that launch emerged as foundational best practices for Higher Logic clients today. Jodi Ray Jodi has partnered with associations for over 25 years to find the right solutions to manage and deliver their education for valuable learning. Her passion is to help associations leverage their content to increase member value, revenue and relevance in their industry. As Channel Manager for Blue Sky eLearn, she provides online learning and event solutions through the production and management of web events (over 3,000/year) and their award winning Path Platform.