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Ten Strategies for Pricing eLearning Content


To pay or NOT to pay? That is THE question! Are you struggling to competitively price your online courses, webinars, webcasts, and podcasts? Need lots of ideas in as little time as possible? Explore 10 strategies for pricing and packaging your online education products that will generate non-dues revenue, drive your value proposition, increase learner engagement, and stand out in a world where everything online is FREE. In this webinar:
  • Review pricing trends in the association industry.
  • Explore methods for standing out against so many products and free offers.
  • Revisit the importance of driving value versus giving everything away.
  • Learn general product pricing techniques.


  • Kara Adams, M.Ed., CAE

    As Client Success Manager, Kara is your advocate and strategic partner at Blue Sky. She has most recently held education leadership roles at two associations. She has gone through the LMS selection, implementation, and launch process with Blue Sky's Path LMS at both, and was charged with transforming their online learning programs She will help you and your organization achieve success by working with you strategically on ways to meet both your long and short term goals for continued growth and ensuring overall client satisfaction with Blue Sky's products and services.

    As a thought leader, she has co-authored and contributed to articles, collaborated as a webcast presenter, participated on panel discussions, and presented at ASAE's Annual Meeting.

    Currently based in Chicago but originally from "out west", Kara has a diverse background in fundraising for higher education, at-risk youth program development and animal behavior. Kara enjoys having picnics with her two dogs and aspires to someday own an Airstream trailer to travel the country fly-fishing.

November 15, 2019
Fri 10:00 AM PST

Duration 0H 30M

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