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Marketing for Mental Health Professionals; Presented by Ernesto Segismundo, Jr., MS, LMFT - NO CEs

Level of Learning: Intermediate (CEs are no longer available)

Workshop Description:
Therapists in private practice can no longer ignore the effectiveness of marketing through video and social media. In order to have a successful marketing plan in this generation, therapists must learn how to utilize social media and video marketing. This workshop will help mental health professionals gain knowledge and skills pertaining to new technology and social media platforms such as YouTube, Facebook and LinkedIn. And most importantly, this workshop will also explore legal and ethical guidelines when marketing through social media as a mental health professional in the state of California.

Learning Objectives:
Upon completion of this workshop, participants will be able to:
(1) Describe the legal and ethical standards of marketing through social media such as Facebook, YouTube, and other social networking sites as a Pre-licensed and LMFT, LPCCs, LCSWs and LEPs;
(2) Create an effective Facebook and YouTube marketing campaign showcasing the clinician’s mental health practice to gain clients;
(3) Create traffic to your website with blogging, video blogging and email marketing campaign;
(4) Develop a YouTube channel discussing important topics in mental health related topics.