Description

A study published in JAMA Internal Medicine found that 60 percent of physicians are rated online, and that number is growing. Meanwhile, one third of consumers in the United States who consulted physician website ratings reported selecting or avoiding physicians based on those ratings.

In this webinar, Dr. Pho provides practical guidance from his decade-long social media expertise, enhanced by case studies of other practicing physicians who are active on social media.

Topics and discussion covered will include:

• Monitoring your online presence
• The benefits and risks of physician rating sites
• Pearls on social media platforms: blogs, YouTube, Twitter, Facebook, and LinkedIn
• Online professionalism tips
• Managing criticism on the web, including online patient reviews