In the era of healthcare consumerism, distinguishing your practice in the marketplace is critical to your success and livelihood. When patients feel cared for, they are fully prepared to comply with your course of treatment and are confident in your expertise and the ability of your staff. When patients are unhappy, they can harm professional relationships and impact your liability exposure and bottom line. In the one-hour webinar, Gwen Spence, MBA, Assistant Vice President of Membership Services with the Cooperative of American Physicians (CAP), will address how physicians can build a practice that patients are happy to recommend to friends, develop a reputation you and your team can be proud of, and become the provider of choice in your market.