2020 was unlike anything meeting planners had ever seen: canceled events, loss of revenue, and a transition to a fully virtual event world. But, with the current arrival of the COVID-19 vaccine and the hopes of 2021 being a better year for the meetings industry, how should your organization plan and eventually market your events for the new year? How can you maximize event ROI while minimizing contractual exposure? And once your event is planned, how can you sell sponsorships to generate short-term and long-range revenue?

Now, with Association TRENDS’ brand new ondemand workshop, you’ll have the opportunity to join Tom Pasha, president of CONTACT Planning and one of the industry’s top planners, who will you walk through hotel negotiations and maximizing non-dues revenue to better serve your members in 2021. You’ll leave with a better understanding of how to leverage your time and generate increased revenue- allowing you to focus on your event’s content and attendee’s needs.

This ondemand workshop focuses on specific meeting planning strategies and what organizations must do to maximize efficiency.