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How do brands become ‘#1 Recommended’? The answer is easier than you may think: through the doctor! Hear from a panel of consumer health experts on the most proven, effective—yet under-used—strategy to increase brand awareness and drive more sales: messaging at the doctor’s office.
These experts will share firsthand insights into:
- The unique and durable power of the professional recommendation
- Key measures of success for marketing in the doctor’s office
- Real success stories from leading OTC brand marketers
- Hear from some of the most experienced and noteworthy marketers in the consumer health space about in-office tactics they used to drive brand growth
- See how messaging in physician offices is proven to increase brand recommendations that drive purchases
Description
How do brands become ‘#1 Recommended’? The answer is easier than you may think: through the doctor! Hear from a panel of consumer health experts on the most proven, effective—yet under-used—strategy to increase brand awareness and drive more sales: messaging at the doctor’s office.
Panelists include:
- Tom Finn, Retired President, Global Personal Health Care, Procter & Gamble
- Rhonda Hoffman, EVP, Chief Marketing Officer, Pharmavite
- Rick Crangle, Principal, IQVIA/ProVoice
- Linda Ruschau, Chief Client Officer, PatientPoint
- The unique and durable power of the professional recommendation
- Key measures of success for marketing in the doctor’s office
- Real success stories from leading OTC brand marketers
- Hear from some of the most experienced and noteworthy marketers in the consumer health space about in-office tactics they used to drive brand growth
- See how messaging in physician offices is proven to increase brand recommendations that drive purchases