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Understanding Digital out-of-home Capabilities and How your Brands can Prosper

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Contributors

  • Ian Dallimore, Vice President of Digital Growth

    Ian is Vice President of Digital Growth & General Manager of Programmatic, where works with programmatic supply and demand-side partners, client brands, and advertising agencies to devise strategic plans for impression-based digital OOH advertising. In this role, Mr. Dallimore manages many of Lamar’s relationships with industry technology partners and maintains focus on data and attribution. Mr. Dallimore began with Lamar in 2004 and has specialized in events and sports marketing, National Sales, Innovation, and digital strategy. Mr. Dallimore chairs the Innovation Committee for the Outdoor Advertising Association of America (OAAA), the top OOH trade association in the country, and sits on advisory boards and committees with other trade groups, including the DPAA, DSF, DSE, Geopath, and others. Mr. Dallimore graduated from Louisiana State University with a Bachelor’s degree in Business Marketing.

  • Lucy Markowitz SVP, US Sales at Vistar Media

    Lucy leads brand and agency sales in the US helping cultivate partnerships with holding companies, independents, and the largest brands in the world. Previously, Lucy led hedge fund and investment bank sales at Dataminr and was an analyst at Goldman Sachs. Lucy holds a BS in International Finance and Marketing from the University of Miami in FL.

  • Michael Quinn, SVP Global Media, IRI

    Mike is IRI’s SVP Global Media in charge of IRI’s ad platform relationships. Prior to IRI, Mike held various leadership positions at 3 “Bay Area” startups, resulting in 3 exits / acquisitions. Mike started his career in Brand Management at the PepsiCo company after graduating from Brown University, and currently lives in Berkeley, CA with his wife, 3 dogs and a new kitten. In his free time, Mike enjoys cooking, sailing, hiking, yoga, reading and struggling on the guitar.

December 1, 2022
Thu 2:00 PM EST

Duration 1H 0M

This live web event has ended.

Meetings Team