An Untapped Strategy for Sustainable Brand Growth
With consumer health booming, there are incredible opportunities for OTC marketers today to generate significant growth for their brands—if they look in the right...
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Navigating the Unknown - Cough, Cold and Flu 2021/22
Littered with unknowns, the 2021/2022 cough, cold, and flu season is set to be one of the most unpredictable ever. Unlike last year, when lockdowns, mask mandates, and...
Culture Keepers: A Vital Evolution in Healthcare Marketing Strategy
Culture Keepers are powerful forces, whether direct or indirect, who influence the cultural influencers. Unlike traditional influencers, Culture Keepers aren’t always...
e-Commerce - Transformation and Acceleration in a COVID World
COVID has accelerated the eCommerce market by 10 years in 3-6 months. This session will provide a greater understanding of which categories in Consumer Healthcare are...
Healthcare OTC Product Shopper Trends - Insights into The COVID Effect
While COVID-19 has had a profound effect on the healthcare industry in general, it has had a unique impact on shopper purchase dynamics of over-the-counter (OTC)...
The New FTC: Should You Be Worried?
2021's Federal Trade Commission is taking its most aggressive posture in generations. "Revolutionaries have firmly taken over," opined former FTC Chair Tim Muris. From...
Virtual Real-World Research: The New Normal for US Consumer Health Claims Generation
This webinar is your guide to utilizing virtual real-world research to discover fresh marketing claims and product indications validated by real-world-evidence (RWE)...
Connected Medical Device Test Kits: How to Enhance Consumer Safety & Experience
As the need for self-care continues to rise with more consumers than ever using at-home medical device test kits for COVID-19, pregnancy, ovulation monitoring,...