Dissecting the Market Basket by Journey
Today's self-care shopper enters their journey with a specific mission in mind. This presentation, based on exclusive research conducted by HRG, will examine shopping...
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An Untapped Strategy for Sustainable Brand Growth
With consumer health booming, there are incredible opportunities for OTC marketers today to generate significant growth for their brands—if they look in the right...
Navigating the Unknown - Cough, Cold and Flu 2021/22
Littered with unknowns, the 2021/2022 cough, cold, and flu season is set to be one of the most unpredictable ever. Unlike last year, when lockdowns, mask mandates, and...
Culture Keepers: A Vital Evolution in Healthcare Marketing Strategy
Culture Keepers are powerful forces, whether direct or indirect, who influence the cultural influencers. Unlike traditional influencers, Culture Keepers aren’t always...
e-Commerce - Transformation and Acceleration in a COVID World
COVID has accelerated the eCommerce market by 10 years in 3-6 months. This session will provide a greater understanding of which categories in Consumer Healthcare are...
Healthcare OTC Product Shopper Trends - Insights into The COVID Effect
While COVID-19 has had a profound effect on the healthcare industry in general, it has had a unique impact on shopper purchase dynamics of over-the-counter (OTC)...
The New FTC: Should You Be Worried?
2021's Federal Trade Commission is taking its most aggressive posture in generations. "Revolutionaries have firmly taken over," opined former FTC Chair Tim Muris. From...
Virtual Real-World Research: The New Normal for US Consumer Health Claims Generation
This webinar is your guide to utilizing virtual real-world research to discover fresh marketing claims and product indications validated by real-world-evidence (RWE)...
Connected Medical Device Test Kits: How to Enhance Consumer Safety & Experience
As the need for self-care continues to rise with more consumers than ever using at-home medical device test kits for COVID-19, pregnancy, ovulation monitoring,...