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CHPA Academy helps members find connection and solutions, and features e-learning opportunities covering hot topics from the convenience of your computer. Be sure to bookmark CHPA Academy and check back often for upcoming webinars!


                                            

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The Future of Wellness

This webinar will highlight our latest US research on the Consumer Health & Wellness market, in which we identify key trends shaping consumer demand for wellness...

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Understanding Digital out-of-home Capabilities and How your Brands can Prosper

In this session industry leaders in out-of-home media, programmatic and data come together to explain how technology has changed the way brands plan, execute and...

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Emerging HCP Activation Trends in Consumer Health

In an era of resource constraints, getting the most value from your patient activation investment is key. Multi-channel engagement including provider recommendations...

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An Untapped Channel for the '#1 Doctor Recommended' Claim

How do brands become ‘#1 Recommended’? The answer is easier than you may think: through the doctor! Hear from a panel of consumer health experts on the most proven,...

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Dissecting the Market Basket by Journey

Today's self-care shopper enters their journey with a specific mission in mind. This presentation, based on exclusive research conducted by HRG, will examine shopping...

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An Untapped Strategy for Sustainable Brand Growth

With consumer health booming, there are incredible opportunities for OTC marketers today to generate significant growth for their brands—if they look in the right...

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Navigating the Unknown - Cough, Cold and Flu 2021/22

Littered with unknowns, the 2021/2022 cough, cold, and flu season is set to be one of the most unpredictable ever. Unlike last year, when lockdowns, mask mandates, and...

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Culture Keepers: A Vital Evolution in Healthcare Marketing Strategy

Culture Keepers are powerful forces, whether direct or indirect, who influence the cultural influencers. Unlike traditional influencers, Culture Keepers aren’t always...

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e-Commerce - Transformation and Acceleration in a COVID World

COVID has accelerated the eCommerce market by 10 years in 3-6 months. This session will provide a greater understanding of which categories in Consumer Healthcare are...

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Healthcare OTC Product Shopper Trends - Insights into The COVID Effect

While COVID-19 has had a profound effect on the healthcare industry in general, it has had a unique impact on shopper purchase dynamics of over-the-counter (OTC)...

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The New FTC: Should You Be Worried?

2021's Federal Trade Commission is taking its most aggressive posture in generations. "Revolutionaries have firmly taken over," opined former FTC Chair Tim Muris. From...

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Virtual Real-World Research: The New Normal for US Consumer Health Claims Generation

This webinar is your guide to utilizing virtual real-world research to discover fresh marketing claims and product indications validated by real-world-evidence (RWE)...

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Connected Medical Device Test Kits: How to Enhance Consumer Safety & Experience

As the need for self-care continues to rise with more consumers than ever using at-home medical device test kits for COVID-19, pregnancy, ovulation monitoring,...

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