Advocacy in Action: Using Your Story to Influence Healthcare, Policy, and Practice

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Case managers see healthcare from a unique vantage point—across settings, systems, and the full patient journey. That perspective makes everyday experiences powerful tools for advocacy. Advocacy in Action explores how case managers can transform the stories they encounter in practice into meaningful influence on patient care, organizational decisions, public awareness, and healthcare policy.

Participants will learn how to combine compelling stories with data, structure an effective advocacy message, tailor that message for different audiences, and communicate in ways that protect patient privacy and maintain professional integrity. Through practical frameworks and real-world examples, this session demonstrates how one patient story can illuminate broader system challenges and become a catalyst for education, quality improvement, publication, and policy change. Attendees will leave with actionable strategies for using their experience and professional voice to move from story to influence—and from advocacy to action.

Colleen Morley, DNP, RN, CCM, CMAC, CMGT-BC, CMCN, ACM-RN, FCM, FAACM


This is an informational webinar only, sponsored by Pfizer Multicultural Health Equity Collective. 
No CEs provided.


FREE to Members and Non-Members