The CX Metrics That Move Budgets
Watch Alchemer's CFO and CMO in this free on-demand webinar focused on proving CX value to finance.
CX and finance teams are chasing the same goal: growth. But they often measure it in completely different ways. That gap is where CX value tends to get lost in translation.
Great CX programs generate real engagement, loyalty, and retention. But if those wins are not translated into the metrics your CFO is already tracking, they may not show up in budget conversations. And programs that do not show up in budget conversations are at risk of being cut.
In this session, Alchemer CFO Jove Oakley walks through the financial metrics that actually drive budget decisions — and explains, from a finance leader’s perspective, why those are the ones that matter. Alchemer CMO Bo Bandy then shares how real CX and marketing teams have translated their work into those metrics, with examples you can apply to your own program.
You'll Leave With:
- The handful of numbers your CFO is actually tracking
- A way to map your current CX work to those numbers
- A pitch structure that has helped programs get funded
Whether you're a CX leader learning to speak finance, or a business leader trying to connect the two, this session gives you the language and proof to make the case.