Pricing: Free for CXPA Members | $49 for Non-Members
Chat With Your Research: Lessons From Building a Virtual Customer
This session explores how generative AI can make existing research and insights more accessible, actionable, and embedded in daily decision-making.
Dave Seaton, CCXP, demonstrates how conversational interfaces can reduce friction between data and action, particularly for non-expert users. The focus is not on replacing analysis, but on lowering barriers to insight usage—helping organizations extract greater and lasting value from research investments they have already made.
Through a case study on building a "virtual customer" to democratize access to customer interview data, Dave walks through advanced techniques for synthesizing research data and building an ethical simulation of real customers.
Key Takeaways
- AI can democratize access to existing insights.
- Insight value increases when friction decreases.
- Conversational interfaces support broader adoption.
- CX leaders should focus on AI usefulness, not novelty.
- AI augments expertise rather than replacing it.
- Better access leads to better decisions.
CXPA members can access this course at no cost by signing in. Non-members can join CXPA to receive access or purchase the course individually.
This course is eligible for 1 CCXP recertification credit.