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Mini-MBA: Customering

Mini MBA in Customering

An Advanced Learning Opportunity From Field Bell Institute

Build the business acumen to lead CX at a higher level. This 12-week, cohort-based program brings customer science together with economics, marketing, measurement, and management disciplines to help experienced professionals connect customer strategy to enterprise value.

Format
100% Online
Duration
12 Weeks
Structure
10 Modules
CCXP
15 Recertification Credits

Want to understand what makes the program different? Hear directly from CXPA and Field Bell Institute.

About the Mini MBA in Customering

CXPA is collaborating with Field Bell Institute to expand access to the Mini MBA in Customering, an advanced, cohort-based online program designed to strengthen business leadership capabilities within the customer experience profession.

As organizations increasingly expect CX leaders to demonstrate both customer impact and business impact, professionals need fluency not only in CX fundamentals but also in economics, marketing, management science, evidence-based decision-making, and enterprise leadership.

The program brings together professionals from different industries and disciplines to develop deeper business insight and leadership capability through the study of customer science and the formal management of the customer base as an enterprise asset.

The program is led by Aarron Spinley, Clinical Professor and author of The Customering Method: From CX Dogma to Customer Science. Its cohort-based format gives participants the opportunity to learn alongside professionals working in different organizational roles, challenge assumptions, broaden their perspectives, and consider customer-related decisions through a wider enterprise lens.

What You'll Explore

The 10-module curriculum examines customers through a broader business and management lens:

  1. The Customer Imperative
  2. Precedent: Science and Profession
  3. The Marketing Method
  4. Understanding the Customer Asset
  5. Customer Identity and Intent
  6. Interaction Anatomy
  7. Interaction Architecture
  8. Marketing Meets Customering
  9. Measurement
  10. Budgeting and Reporting

The program concludes with assessment and graduation.

Who Is This Program For?

As an advanced offering within CXPA's growing educational partner portfolio, the Mini MBA in Customering is particularly relevant for experienced CX professionals seeking greater organizational impact, responsibility, and career growth.

The program may also be valuable for executives, managers, marketers, and other professionals whose work influences customer and business outcomes.

Upcoming Cohorts

September 2026 and April 2027

Ready to Explore the Mini MBA in Customering?

Learn more about the curriculum, upcoming cohorts, corporate packages, and enrollment through Field Bell Institute.

Enroll Now

The Mini MBA in Customering is developed and delivered by Field Bell Institute. CXPA is collaborating with Field Bell Institute to expand access to advanced professional development opportunities for customer experience professionals.

CCXP Recertification: This program is eligible for 15 CCXP recertification credits.