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  1. Courses
  2. Summer Bootcamp - Overview ...
  3. Overview of Tag Management ...

    Overview of Tag Management Tools

    • Overview

    Description

    Overview of Tag Management

    • What is Tag Management?
    • Why is it needed?
    • What are the major players in the area? And rough statistics
    GTM
    • What is GTM? Why would we use it?
    • Things to consider before installing GTM
    • How to set up GTM
    • Debugging in GTM
    • Publishing Containers in GTM
    Adobe Launch
    • What is Adobe Launch?
    • Accounts, properties, and general structure/architecture of Launch
    • Rules - Launch is a rules-based system.
    • Libraries and Environments - Publishing Flow and related permissions.
    • Testing and Debugging.
    Tealium
    • What is Tealium? How is it different from the other two TMs above?
    • Things to consider before installing Tealium
    • How to set up Tealium
    • Debugging in Tealium
    • Publishing versions in GTM
    Hands-on working session
    Note: Watch out for instructions via email before joining this session

    Contributors

    • Trish Dhotkar

      Hi I’m Trisha Dhotkar and currently working as Advanced Activation Analyst, formerly a Tag Managment Specialist at InfoTrust.
      I’ve been working with Infotrust for 3 and a half years now.I’m a regular data nerd with interests in data collection, analyzing and visualizing data.
      I also like hiking, board games and exploring podcasts and books.

    • Facundo Marron

      Hi! I’m Facundo Marron, a Tag Management Analyst at InfoTrust. At InfoTrust, I started as a Digital Analytics consultant working with GA/GTM as well as Adobe Analytics, ranging from the implementation side all the way to supporting clients with analysis/reporting.
      For the past year or so, I have been a part of the Consumer Data Governance team as a Tag Management Analyst, working primarily with third party tags and pixels and ensuring that the implementation is in line with the user’s consent preferences.
      On a personal note, I am a big fan of puzzles, especially Rubik’s Cube type ones. I also love dogs and cats (really animals in general).

    • Ting Ting Chang

      Hi, my name is Ting Ting. I work as a Tag Management Analyst for InfoTrust.
      I’ve been working for InfoTrust for 2 months, and prior to InfoTrust I worked as a Digital Analytics Consultant at Adswerve for a year and 1 month.
      I’m super passionate about implementing, troubleshooting tags, and debugging.
      I also enjoy going on long hikes, shopping, and traveling.

    August 11, 2022
    Thu 12:00 PM EDT

    Duration 4H 0M

    You can access this item by buying entire course

    Buy entire course:

    $149.00 - $169.00
    Member
    $149.00
    Non-Member/Expired-Member
    $169.00
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    • System Check
    • Detailed Requirements
    Brianna Thibeaux
    membership@digitalanalyticsassociation.org
    7818768933
    Any problems with registration and/or session attendance please contact.
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