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IBM Webinar: Learn How Cognitive Insights Help Deliver Personalized Journeys

Customers today are not following the traditional funnel. This means that organizations like yours need to adapt and evolve in order to successfully drive revenue and deliver an experience that sets you apart from your competition. In this webinar, you’ll hear from IBM experts Rob Parkin Principal Data Scientist for IBM’s Cognitive Engagement division and Katie Devlin Portfolio Marketing Manager for IBM Watson Customer Experience Analytics about how customer journeys today are multi-touch, multi-channel affairs. You’ll learn the benefits of understanding journeys holistically, and how cognitive computing can help your business design more meaningful, personalized interactions.

About DAA Sponsored Webinars: These vendor sponsored and presented webinars answer tough questions about digital analytics. You'll get straight answers from top vendors in the industry about current and future issues and trends. These webinars are presented live and are interactive, giving participants the opportunity to get to the heart of the issue and hear the answers to their most pressing questions right from the source.