BigQuery is a fully-managed cloud data warehouse with built-in Machine Learning. This is where the GA4+Bigquery magic happens. Unlock insights with petabyte-scale analysis & built-in ML. Build your SQL skills to integrate and transform your data.

In this session, you will learn: 

• GA4 opens up doors for deeper analysis and targeting opportunities with GA4 + BigQuery integration. 
• How you can integrate Google Analytics 4 with BigQuery 
• Google Analytics 4 (GA4) data structure in BigQuery 
• Writing SQL to pick the right data · Dealing with Event Properties, User Properties, etc. in BigQuery. 

 Bring all your questions and get them answered in this session.