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Doing Something Different with Your Everyday Tool: Building a Regression Model with Excel

Description

You can add another trick to your all-time favorite, Excel. In this session, Sangah Bae will present an overview of the concept of regression and will provide step-by-step instruction on how to build a simple regression model using Excel. Use cases will be explained.

Contributors

  • Sangah Bae

    Sangah Bae is a Director of analytics at Neo @ Ogilvy, who has numerous years of experience on marketing analytics. She has experiences on Web, Experiential, Creative, Media analytics across multiple verticals. Sangah holds a Masters of Science degree on Integrated Marketing Communication from Northwestern University.