When it comes to digital analytics, there is no definitive playbook.
Whether you use Adobe Analytics or Google Analytics, you have a platform
that does somethings for you, but the real value comes from customizing
it to your business with your own KPI's. To do this, you have to decide
what to implement to collect the data you need to make business
decisions and improve conversion. In this session, Adam Greco, who has
been associated with thousands of analytics implementations, will share
some of his favorite digital analytics implementation tips and tricks
that you can consider bringing back to your organization.