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Introduction to Digital Analytics Association


  • Amy Sample

    For nearly 20 years, I have been analyzing consumer behavior on the web to drive business strategies. I have led the Digital Analytics function at PBS for nearly 8 years, growing the team from one analyst to five. I drive the digital media data strategy across our brands and platforms. I have a particular interest in cross-platform digital media usage and measurement. I am an active member of the Digital Analytics Association and the larger web analytics community. I represent PBS as a member of the DAA's Media SIG. I am a co-leader of the DAA Washington, DC chapter and co-chaired the planning committee for the 2013 and 2014 DAA Washington DC symposiums. I have previously served on the board of the Integrated Media Association, a public media association whose objective was to connect digital staff from across public television and public radio and provide professional development and collaboration opportunities. I am frequently invited to speak on digital analytics and measuring user engagement at nationwide industry conferences and public media gatherings. I hold an MBA from Georgetown University and a BS in Marketing from DePaul University.