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Women in Analytics Session

Description

After a brief introduction to the Women in Analytics’s initiatives, our featured speaker, Jessica Hastings from Facebook will share how her experience with managing a high performing analytics team is a lot like training for an Ironman. In this presentation, Jessica will share both of these pursuits complement each other. From setting reasonable goals up front, to making tough decisions about when to reset expectations, and celebrating accomplishments, Jessica will share the lessons she’s learned from endurance training that have helped her at work.

Contributors

  • Jessica Hastings

    Jessica has over 12 years of experience in analytics, primarily in marketing and advertising. She enjoys building learning agendas that help organize discrete analyses into greater, more impactful initiatives and working with teams to integrate systems and build meaningful dashboards and tools to enable business decisions. Jessica thrives on rallying stakeholders and her team to surprise themselves with what they can accomplish together. At Facebook, she has grown a Product Analytics team that helps improve advertiser’s experiences with Ads products. Prior to joining Facebook, she led digital advertising analytics efforts for brands such as Intel, Google, HP, and Nordstrom in-house as well as for agencies and SaaS companies. She holds a Masters in Library and Information Science from the University of Washington and a Bachelors from Dartmouth College.