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Moving Beyond Excel and Becoming More Data Science-y


Data science, machine learning, deep(!) learning, artificial intelligence, R, Python, Data Studio, Analysis Workspace, Tableau, Qlik, Domo. What happened to the good old days when a digital analyst could simply VLOOKUP her way to greatness with nothing more than Microsoft Excel and a data automation plugin or two?! In this session, Tim will explore his own journey from being a defender of the Almighty Spreadsheet to being a dabbler in the world of programming with data, to becoming a true believer that the bridge that is being built between digital analytics and data science, while a small rickety structure today, is rapidly being solidified into a robust and permanent pathway to an exciting future.


  • Tim Wilson, Senior Partner, Analytics Demystified

    Tim Wilson has worked with the many dimensions of marketing and customer data for over a decade. From running the business intelligence department for a $500 million high-tech business-to-business company, to driving initiatives to clean up customer data at a major insurance and financial services company, to working at a leading digital agency to help consumer brands ranging from Hewlett-Packard to Purina to act on their digital and social data, to consulting with multiple Top 50 Internet Retailer brands on the application of digital analytics to their business, Tim is a marketer-friendly data geek. And, he’s been pushing Excel as hard as he can at each step of his career!