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The Value of Marketing Data in a Digital Supply Chain


For too long Marketers have been at the end of the data food chain; Limited to nightly batched extracts, one-way data feeds, and manual uploads. But in the context of a rapidly evolving landscape of predictive modeling, data science, and machine learning Marketing holds some of the earliest signals of customer intent. In this session Madelyn Mills will talk about how Providence St. Joseph Health is integrating Marketing signals into the their data supply chain, propose a maturity framework for evaluating your digital maturity, and look forward at how Marketing data can influence the clinical customer experience.


  • Madelyn Mills

    Director of Analytics and CRM
    Providence St. Joseph Health