Contributors Marilee Yorchak As the Executive Director of DAA, Marilee leads a strong staff to serve DAA’s more than 4,250 members worldwide in DAA’s mission to advance the use of data to understand and improve the digital world through professional development and community. Marilee has 30 years of association management experience. Before joining the DAA, she served as Executive Director of the Colorado Chapter of the Business Marketing Association (BMA), where she presided over the organization's growth from 75 to more than 500 members, and previous to BMA, was the Executive Director for the Rocky Mountain Direct Marketing Association. Marilee is a Certified Association Executive (CAE), with a B.S. in Marketing from the University of Colorado-Boulder and a MBA from New Mexico State University. Marilee was named "Communicator of the Year" by BMA Colorado and "Association Professional of the Year" by the Colorado Society of Association Executives, and was awarded a Kleid Fellowship from the Direct Marketing Association during graduate school. She is a frequent speaker/panelist at association executive events, and has served on many boards in her working career as an association executive.