Description
When it comes to digital analytics, there is no definitive playbook. Whether you use Adobe Analytics or Google Analytics, you have a platform that does somethings for you, but the real value comes from customizing it to your business with your own KPI's. To do this, you have to decide what to implement to collect the data you need to make business decisions and improve conversion. In this session, Adam Greco, who has been associated with thousands of analytics implementations, will share some of his favorite digital analytics implementation tips and tricks that you can consider bringing back to your organization.
Contributors
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Adam Greco
Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. Adam has managed the Adobe Analytics programs at the Chicago Mercantile Exchange and Salesforce.com. As one of the founders of the Omniture (now Adobe) Consulting group, Adam managed accounts large and small and helped clients maximize their use of Adobe Analytics technologies directly and indirectly through his extensive blogging. In 2012, in partnership with Adobe, Adam published the first-ever book on Adobe Analytics – The Adobe SiteCatalyst Handbook: An Insider’s Guide. In 2015, Adam was elected to the board of directors of the Digital Analytics Association (DAA) where he now serves as Treasurer.
As an employee of Analytics Demystified Adam is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner. Adam is also a Board Advisor at Snowplow Analytics, ISDI Digital, and Alarmduck.