Skip to main content

Three Things You Absolutely, Without a Doubt, Beyond Question, Need to Know about Data Privacy Before You Launch that Next Marketing Project

Description

In today’s business landscape, privacy is part of the national conversation. Transparency is the key to long-term mutually beneficial relationships with your customers. Just because you can use data, doesn't mean you should. If you don't have your customer's best interests at heart, someone else will. This means caring enough to stay on top of what consent you need to collect to keep doing what you're doing --- everything from what you can and can't email to all the cookies on your site. Learn what you need to have a solid privacy program in place and what you should and shouldn’t be collecting and using in your analytics tools. The companies who are already taking this seriously recognize how important it is to their reputation and that it’s a competitive edge and they have no problem flaunting it. You should too. In this session, you’ll learn why privacy is essential to digital analytics decisions you make and how to integrate privacy basics into the foundation of your marketing program.

Key Takeaways:

  • Understand why privacy is good business and should be a requirement in your marketing program
  • Discover how to stay on top of what consent you need to collect to keep doing what you're doing
  • Learn practical steps for what you need to have a solid analytics and privacy friendly program in place

Contributors

  • Jodi Daniels

    Jodi Daniels is a Certified Informational Privacy Professional (CIPP/US) with more than 20 years of experience helping a range of businesses from solopreneurs to multi-national companies in privacy, marketing, strategy, and finance roles. During her corporate career, she proved a valuable asset to companies like Deloitte, The Home Depot, Cox Enterprises, Bank of America which gave her the expertise necessary to found her own company, Red Clover Advisors.
    Since launching in 2017, Red Clover Advisors has helped hundreds of companies create privacy programs, achieve GDPR compliance, and establish a secure online data strategy their customers can count on. Jodi makes privacy easy to understand by breaking it down into measurable steps using plain language her clients can relate to. She passionately supports the idea that privacy is more than just compliance and concern over fines. It's a human right we all deserve. She has made it her mission to help businesses build trust and transparency with this core value at its foundation.
    Jodi has been featured in CIO and ITSP Magazine and a key speaker at EIQ – The Intelligence Email Gathering Conference, Atlanta Compliance & Ethics Roundtable (GDPR & Data Ethics), IAPP (Information Association Privacy Professionals) Atlanta, ISACA, Women in Wireless Technology Forum, Wireless Technology Forum, AIMA (Atlanta Interactive Marketing Association), Atlanta Technology Development Center at Georgia Tech, The Dana Barrett Show and more.
    Jodi holds a Masters of Business Administration and a Bachelor of Business Administration with a concentration in Accounting from Emory University’s Goizueta Business School. She lives in Atlanta, GA with her husband, two little girls, and a big fluffy dog named Basil.

  • Andrew Richardson

    Vice President, Analytics & Marketing Science
    EliteSEM