Many businesses are facing disruptive change and the survival depends on how companies traverse the so called “Valley of Death” and successfully implement innovation from ideation to commercialization. Studies have shown that one out of ten innovation ideas fail because innovation leaders are often ill-equipped for the journey. A structured industrial innovation process powers a leader with tools necessary to convert ideas into opportunities, create the compelling case, adopt, and implement a solution. This is especially true at Bell and Howell, a 112-year old company that has successfully transformed its business model through data driven innovation and building a “startup” culture within an existing company culture. We will share this success story along with real-life examples, challenges faced, and lessons learned.