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How Adobe Runs its Business on Data

Description

While Adobe enables many of the world’s largest brands to transform their businesses, they too had to face the always-on reality of digital business. Central to this process was the introduction of what they call the Data-Driven Operating Model, or DDOM. Get an inside look at how Adobe fundamentally transformed how they operate by creating a common language and way of working centered around data.

Contributors

  • Chad Warren

    Head of Campaign Marketing
    Adobe