Skip to main content

Women in Analytics Session: Movin’ On Up… Transitioning from Analyst to Analytics Executive


Your analytics tool is running like a well-oiled machine, your reports are automated, and you’re generating tons of actionable insights. Now it’s time to move up to an executive role, but what skills do you need to make that transition? Oftentimes it is the softer skills that make a great leader. How do you find time to hone those skills while you’re managing your day-to-day work? And how do you deal with having less time for actual analysis? Amy will share her journey and some of the lessons she’s learned along the way.


  • Amy Sample

    For nearly 20 years, I have been analyzing consumer behavior on the web to drive business strategies. I have led the Digital Analytics function at PBS for nearly 8 years, growing the team from one analyst to five. I drive the digital media data strategy across our brands and platforms. I have a particular interest in cross-platform digital media usage and measurement. I am an active member of the Digital Analytics Association and the larger web analytics community. I represent PBS as a member of the DAA's Media SIG. I am a co-leader of the DAA Washington, DC chapter and co-chaired the planning committee for the 2013 and 2014 DAA Washington DC symposiums. I have previously served on the board of the Integrated Media Association, a public media association whose objective was to connect digital staff from across public television and public radio and provide professional development and collaboration opportunities. I am frequently invited to speak on digital analytics and measuring user engagement at nationwide industry conferences and public media gatherings. I hold an MBA from Georgetown University and a BS in Marketing from DePaul University.