Skip to main content

DAA

Events
  • Live Events
  • On Demand Events
Courses
Product Bundles
DAA Homepage
Search
Cart 0
Sign In

Item Added to Cart

You just added

You have item(s) in your cart

  • Proceed to Checkout
  1. Events
  2. OneConference 2019
  3. Mastering Buyer Journey Ana...

Mastering Buyer Journey Analytics & Attribution Modeling

a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 1 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 2 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 3 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 4 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 5 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 6 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 7 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 8 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 9 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 10 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 11 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 12 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 13 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 14 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 15 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 16 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 17 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 18 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 19 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 20 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 21 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 22 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 23 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 24 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 25 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 26 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 27 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 28 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 29 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 30 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 31 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 32 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 33 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 34 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 35 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 36 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 37 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 38 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 39 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 40 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 41 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 42 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 43 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 44 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 45 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 46 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 47 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 48 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 49 of 50
a single slide in the current presentation
A thumbnail of one of the slides of this presentation.
Slide 50 of 50
  1. 1/ 50
  • Overview
  • Resources

Description

One touch marketing is dead. See multi-touch buyer journeys in action and discover how attribution impacts metrics and business outcomes. In this session, you will learn best practices on configuring buyer journey, determine how to gain insights from journeys, and learn how to assess performance of buyer journey.

Contributors

  • Kashif Khurshid

    Kashif Khurshid, Senior Manager of Marketing Analytics, Platforms & Technology, Alert Logic
    Kashif Khurshid is a leading expert in Digital Marketing & Marketing Operations with over 14 years of experience in both B2B & B2C space. He is currently Leading the Marketing Analytics & Technology Team at Alert Logic (SaaS) with Pipeline Marketing, Customer Journey Modeling, & MarTech Stack Management. He has held many Digital Marketing leadership roles at organizations such as Waste Management, Charles Schwab, NRG (Reliant) Energy and TravelClick and has a special knack for enabling the "Services" product into the Digital Eco-System. Kashif has been a speaker at many events such as Emetrics, Adobe Summit, AMA and others. He also established the Houston chapter for Web Analytics Wednesdays in Houston. Kashif is native to Texas. He holds an MBA in Finance and an MIS from University of St. Thomas. He completed his undergraduate from University of Houston in Marketing and Finance. When he is not at work, you may find him on bewildered lands and off-road parks trying to free up his jeep from the dirt just to make it back to Houston and in time for dinner with his lovely wife and two daughters.

  • Mastering Buyer Journey Analytics & Attribution Modeling

    KhurshidKashif_shareable.pdf

  • Events
  • Courses
  • Search
  • Support
  • DAA Homepage
  • Sign In
  • Privacy Policy | Cookies Policy