Join Joe Megibow, CEO of Purple, in conversation with DAA Board Member David McBride. Joe will discuss his career progression in analytics from analytics startup Tealeaf, to management positions at Expedia.com and American Eagle to leading Purple, a mattress industry disruptor, and share insights on the critical role analytics plays in the organization. How should analysts interact with CEOs to change the perception and influence of data? How can analytics teams or professionals be more impactful to the c-suite within their organizations? How can analytics professionals work with other teams to broaden the reach of data? Joe, a 2011 inaugural recipient of the Quanties Practitioner of the Year Award, will cover these questions and more.