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Customer Data Platform: Insights from Every Angle

Description

Customer Data Platforms (CDP) are no longer just a marketing fad. A unified customer experience across all marketing channels must start with a single and complete view of each customer. Learn about how a CDP can help you manage your customer data to unlock new insights, some of the top use cases, and the secrets to a successful implementation.

Contributors

  • Aimee Bos

    Aimee Bos, Director, Analytics Strategy, Blast Analytics & Marketing
    As Director, Analytics Strategy for Blast Analytics & Marketing, Aimee applies her vast analytics, project management, and leadership experience to help our client teams deliver the best analytics consulting solutions possible. Specifically, she works closely with clients to develop reports and analyze data, identify trends and relationships between different types of data, draw appropriate conclusions, and translate findings into marketing and sales strategies that drive revenue.

    Aimee has more than 10 years of experience with web analytics solutions, including Adobe Analytics and Google Analytics, applying data-driven methodologies to business, product, sales, and growth initiatives. In addition to her strong analytics consulting expertise, she is a strategic thinker with the ability to influence decision making and a strong leader who ensures on-time, on-budget project completion.

    She has helped the following clients EVOLVE:

    • Dow Jones
    • NBA
    • American Express Travel
    • Bank of Hawaii
    • VF