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Internal Analytics: Building A Business Case To Get The Analytics Resources You Need


Getting the proper resources you need is hard to do, especially when you have to sell it up the chain. This session is geared to provide you with the framework and step-by-step guide needed to get internal buy-in for new analytics software, increased headcount, or other resources you or your team needs.


  • David Frick

    David Frick, Strategic Value Advisor, Marketo
    David is the Strategic Value Advisor of Marketo, an Adobe Company, where he is an advisor to enterprise C-Suite executives, focused on enabling digital transformation, advancing marketing maturity and improving engagement marketing. Previously, he held positions at Sovrn Holdings, Merkle and Vail Resorts. David graduated from Missouri State University, and received his MBA from University of Colorado at Denver.