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How to Optimize Toward ROI in Your B2B Marketing Campaign

Description

It is a common challenge for companies doing B2B advertising to show impact when revenue might take 3 - 4 months to show up. In this session, you will learn how Microsoft Digital Analytics team has been developing a way to allow media to show ROI and provide a common view for CMO to decide on where to invest next.

Contributors

  • Ruby Kuo

    Sr. Digital Analytics Lead, Microsoft