Los Angeles 2016 Symposium: Videos

7 Presentations 0 Sections

Making It Personal

Marketing is more personal than ever. Customer demand and attention spans often seem to be moving in opposite directions. With growing expectations and more and more brands vying for customer's time, marketers are competing for a smaller and smaller slice of their customer's attention. This requires marketers to make it personal to make it effective.

How does a company, agency or marketer succeed in making it personal? How do businesses use data to deliver the right experience to the right person on the right screen at the right time?

Hear industry leaders discuss how data drives customer-centric personalization strategies. From content to user experience. From media planning to privacy. From revenue attribution to forecasting. Don't miss this chance to learn from the best in the business about how they're using data to make it personal.

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