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Boston 2016 Symposium: Slides

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The best digital analysts are thinking about the future. This extends into both professional development as well as how analysts and marketing leaders plan for the future capabilities of their organizations.

The 2016 DAA Boston Symposium has been organized around the theme of “Digital Analytics Roadmaps” in order to ensure that every participant can gain knowledge necessary to proactively shape their future selves and their organizations.
In this half-day conference, you will learn from our expert speakers and digital marketing leaders, answering questions such as:
  • “How do you keep up with the marketing technology landscape?”
  • “How does the constant influx of new marketing technologies affect your digital analytics program, and how do you plan for it?”
  • “How do you keep your teams engaged with meaningful professional development opportunities?” 
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