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The Measurement Journey: From Conception to Execution

Description

After years of planning, research & development, PBS launched a brand new 24 hour PBS KIDS live streaming service on both linear television and a number of digital platforms. This will cover the process of the digital measurement that was ultimately implemented at product launch, from concept to development & the iteration cycle, through deployment and the beginning of analysis for this new channel.
Key Takeaways:

  1. Why you should set analytics expectations with senior management and key stakeholders prior to launch.
  2. Why understanding the structure of the dev folks implementing your analytics vision is key.
  3. Once implemented, what do with the sudden influx of new data?

Contributors

  • Joe Miscavige

    Joe Miscavige has been working in digital media for the past 10 years in a number of different roles. As Director of Analytics at PBS, he is focused on children’s media & education and is part of the Business Intelligence Group. Prior to joining PBS, Joe concentrated on cross-network, advanced platform analysis for AMC Networks. He is a co-leader of the Digital Analytics Association, Washington DC chapter. Joe holds an MS in Library & Information Science from Long Island University and a BA in Public Relations from Susquehanna University. Follow him at @joemiscavige