After years of planning, research & development, PBS launched a brand new 24 hour PBS KIDS live streaming service on both linear television and a number of digital platforms. This will cover the process of the digital measurement that was ultimately implemented at product launch, from concept to development & the iteration cycle, through deployment and the beginning of analysis for this new channel.
- Why you should set analytics expectations with senior management and key stakeholders prior to launch.
- Why understanding the structure of the dev folks implementing your analytics vision is key.
- Once implemented, what do with the sudden influx of new data?