Description What does holiday peak season mean for omnichannel retailers, and how to combine online and offline data to generate powerful insights which drive traffic and sales through all channels. Contributors Kinjal Shah Kinjal Shah is Director of Digital and Operations Analytics for the Omnichannel group at JCPenney. He is leading a global team of analysts and data scientists who leverage insights generated from online and offline datasets to bring efficiencies across the digital channels, online merchandizing, assortment expansion and multi-channel fulfillment operations. Prior to JCPenney he held analytical leadership positions at Lowe’s, Intuit and Autodesk. He has an MBA from UC Berkeley Haas School of business and a Masters’ in Biological systems engineering. He seeks every opportunity to spread critical thinking and analytical mindset in the organization.