Contributors
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Adam Greco, Senior Partner, Analytics Demystified
Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. As one of the founders of the Omniture Consulting group, Mr. Greco managed accounts large and small and helped clients maximize their use of Omniture technologies. In addition, Mr. Greco was the author of the popular “Inside SiteCatalyst” blog that taught SiteCatalyst customers how to apply SiteCatalyst at their organizations. After Omniture, Mr. Greco held the position of Director of Web Analytics at Salesforce.com where he helped re-build the entire web analytics function, turning it into a world-class program. During this time, Mr. Greco continued sharing his web analytics expertise though his popular “Omni Man” blog and co-founded the award-winning Beyond Web Analytics podcast. Mr. Greco released the first-ever published book on Adobe SiteCatalyst entitled: The Adobe SiteCatalyst Handbook: An Insider’s Guide. In 2015, Adam was elected to the board of directors of the Digital Analytics Association (DAA) where he now serves as Treasurer.