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Community Presentation: Master Customer Marketing by Watching Romantic Comedies

Description

Romantic comedies provide real lessons in building empathy and trust, like why using hyper-personalized marketing inspires customers to fall (truly, madly, deeply!) in love with your product. And the results back it up. In a recent campaign targeted at moving monthly customers to annual plans, we earned Unbounce $700k in annual recurring revenue and saw 4x increase in annual subscriptions…in just 6 months.

Contributors

  • Alexa Hubley

    Customer Marketing Strategist
    Unbounce