The Tax and Trade Bureau is the regulatory gatekeeper for beverage alcohol products in the United States and engaging with them effectively can be confusing and complicated for new market entrants. Spirits industry members must liaise with the Bureau on every aspect of their business, from the permits you need to operate your business to the formulas and label approvals necessary to get your brands into the marketplace. This Elective Course will share TTB best practices based on the longstanding spirits industry expertise of our panelists and help participants to prevent horror stories by maximizing their interactions with TTB’s essential functions.

Learning Outcomes:
1. Learn tips to strengthen permit, formula, label, and other related communications with TTB
2. Evaluate these TTB functions to best use TTB guidance, regulations, and prior precedent to control your product formula and label submissions
3. Gain the tools to analyze and improve interactions with TTB to best maximize product timelines and brand equity

Presenter:
Charlie Tull
Government Consultant
GrayRobinson