successful brand ambassador program can help make or break your efforts to increase
sales, expand brand awareness, and meet with key customers, bartenders,
merchants, journalists, and salespeople to drive enthusiasm and favorability
for your brand. This course covers the unique roles
and responsibilities of a distilled spirits industry brand ambassador and how
to structure a successful program domestically and abroad.
Determine the role of a brand ambassador
Understand how to structure a brand ambassador program
3. Learn to scale brand ambassador programs to foreign markets
Senior Director, Training and Education
Constellation Brands, Inc.