A successful brand ambassador program can help make or break your efforts to increase sales, expand brand awareness, and meet with key customers, bartenders, merchants, journalists, and salespeople to drive enthusiasm and favorability for your brand. This course covers the unique roles and responsibilities of a distilled spirits industry brand ambassador and how to structure a successful program domestically and abroad.

Learning Outcomes:
1. Determine the role of a brand ambassador
2. Understand how to structure a brand ambassador program
3. Learn to scale brand ambassador programs to foreign markets

Presenter:
Amanda Gray
Senior Director, Training and Education 
Constellation Brands, Inc.