Thank you Thank you for attending today's live course. Please take a moment to complete the survey. Contributors Jennifer Friedrichs Jennifer is a Kentucky based beverage professional with 13+ years of experiencein the industry. In her current role as Regional Manager, Midwest at DisaronnoInternational she coordinates the execution of fiscal goals and partners with thedistributors on planning solution-based programs across a robust portfolio ofInternational brands for open, control, and franchise markets.She previously worked at Uncle Nearest Premium Whiskey in the northeast as aRegional Manager overseeing business in control and open markets. Prior toworking on the supplier side she worked on the distributor side for 10 yearsacross multiple markets holding various positions such as Trade DevelopmentManager where she planned out yearly plans and market budgets, and RetailChannel Director where she supported the commercial team by creating datadriven sales tools and using local market intel to guide the retail team to overdeliver on KPI's and Fiscal volume goals.In her free time, she enjoys spending time with her grand babies, traveling theworld, weightlifting Ashley Urbanksi Ashley is a Miami based beverage professional with 10+ years of experience in the industry. In her current role as Sr. Manager, Customer Marketing at BACARDI North America, Inc she plans solution-based programs for the On-Premise channel across a robust portfolio of brands for the national account as well as the local market commercial teams. She previously held roles on the BACARDI commercial team in the northeast and as Trade Development at the distributor, Southern Glazer’s Wine & Spirits where she has planned out yearly plans and market budgets in each role. In her free time, she enjoys boating, dry humor, and drinking Angel’s Envy Old Fashioned’ s earning her nickname “Old-Fashioned Ashley.” Heather Shapiro Heather is a Pennsylvania based beverage professional with 14+ years of experiencein the industry. In her current role as Control States Division Manager at RNDC,she is leading a sales team, managing supplier partners, and developing one of thetop distributors in the country as RNDC is new to Pennsylvania as of this year.She previously held roles on the supplier side for 6 years at Sagamore Spiritmanaging all Control States and Delaware. Prior to that she spent 9 years atSouthern Glazer’s Wine & Spirits, holding several roles in three different markets,and ending as the Director of Sales for the Pernod Ricard portfolio.In her free time, she enjoys traveling with her husband, the Philadelphia Eagles(GO BIRDS!) hanging with her pup, and indulging in delicious cocktails.