The General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) are driving privacy obligations and trends. This course will cover the definition of data privacy, overviews of GDPR and CCPA, and privacy issues around online advertising. It will also include conversations around CAN-SPAM requirements, other direct marketing and lead generation concerns, and how the FTC endorsement guides affect social media influencers. 

Learning Outcomes:
1. Understand how the General Data Protection Regulation and the California Consumer Privacy Act impact privacy requirements and trends
2. Determine how these guidelines impact online advertising, direct marketing, and social media influencers
3. Learn the basics of data privacy