Understanding the details of trademark enforcement is critical to the success of any spirits brand. David Gooder, Brown-Forman/Jack Daniel's first chief trademark counsel, will share the expertise he's earned after 22 years in the role, working across borders, languages, and cultures on the protection of all Brown-Forman Corporation brands. You will learn from his experience at the forefront of global trademark creation, acquisition, licensing, portfolio management, and brand protection. This course covers the ten most important pieces of advice brand owners should consider when faced with a trademark enforcement challenge.

Learning Outcomes:
1. Understand the most important aspects of trademark enforcement
2. Identify and resolve a trademark concern that could harm your brand
3. Understand the implications and risks of taking legal action to enforce your trademark