This webinar provides an overview of localizing marketing efforts through international PR firms, ambassadors, influencers and DISCUS’ export promotion program. The webinar explores the challenges and opportunities of marketing to a new audience, building engagement via social media or other digital platforms, and tailoring branding and messaging for each distinct international campaign. Speakers will share insights on enlisting local representatives or firms to promote and build brand awareness in key international markets.

Learning Outcomes:

1. Understand the value of localizing campaigns.
2. Learn about the opportunities with DISCUS’ export promotion program.
3. Identifying advertising opportunities suited for your brand and objectives.