As more advertising shifts to the digital space, it is increasingly important to stay on top of developments and best practices for responsibly advertising in these mediums. This course will explain why this is such an important area of focus, review the applicable DISCUS Code provisions, provide practical tips on ensuring compliance, and review social media policies with representatives from the platforms to gain insights into how to responsibly advertise on their networks.

Learning Outcomes:
1. Learn about the Code provisions that apply to social media and other digital advertising;
2. Practically apply those provisions and tips for ensuring compliance in advertising campaigns;
3. Hear from social media companies, such as Facebook/Instagram and Snapchat, about how to advertise on their platforms and review the responsibility tools they provide to advertisers

Presenters:
Amy Brummer
Global Digital Marketing Compliance Director
Brown-Forman Corporation

Travis Smith
Director, Global Media CoE
Brown-Forman Corporation

Maggie Lu
DISCUS Code Review Board Member
Vice President & Asst. General Counsel
Diageo

Noor Al-Haidary
Business Product Policy
Facebook

Jennifer Nedeau Helm
Content Policy Stakeholder Engagement
Policy Manager, Advertisers
Facebook

Megan Petrie Ramm
Manager, Advertiser Solutions
Snap Inc.

Eunice Wells
Product Marketing Manager
Snap Inc.

Courtney Armour
Code Review Board Staff Liaison
DISCUS Chief Legal Officer