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Japan: Market Updates and Consumer Trends

The Japanese market is one of the largest and most well developed for U.S. food products. Opportunities for U.S. suppliers continue to expand as the Japanese diet increasingly embraces western foods. Food Export In Market Representative Jeff McNeill will discuss current trends in the Japanese food market and implications for U.S. exporters.

Topics to be covered include:

  • Overview of the Japanese food market
  • Key drivers of food consumption
  • Trends in the foodservice industry
  • Changing demographics
  • Key regulatory requirements
  • Potential impact of the Trans Pacific Partnership (TPP)
  • Strategies for approaching the Japanese market