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You Can't Manage What You Can't Measure: Market Research Using USA Trade Online

The origin of that phrase You Can’t Manage What You Can’t Measure" is still being debated as either from W. Edwards Deming, the statistical expert credited with having launched the Total Quality Management (TQM) movement, and at other times it is attributed to Peter Drucker, perhaps the world’s most famous management consultant ever, either way we are in good company. It is certainly true in the food export business. Any company needs to know what the value and volume are to each market as well as the average unit price, method of shipment and port of departure in many cases. The Census Bureau's "USA Trade Online" (UTO) is a great way to easily obtain all that information but remains largely unknown. Join us as we connect the dots between the Harmonized System (HS) codes and how to use your HS code and Schedule B numbers to obtain high quality export statistical data at no cost to you. Topics include:

  • What is USA Trade Online? Navigating UTO
  • Use Export Data to Begin Market Research
  • Origin of Export Statistics
  • Harmonized System (HS) District-Level Data
  • HS Port-Level Data
  • The "Origin of Movement" and State Export Data
  • State Import Data (State of Destination)

Differences between FAS’s Global Agricultural Trade System (GATS) and UTO